Foursquare – Some companies seem to be getting it…


A few months ago I started playing with Foursquare. It is an iPhone (android, blackberry etc) app that allows people to check-in as they go from place to place and rack up points. For example, I go from the house to the train station to Penn Station, I can get 6 points, add the Gym, Starbucks and a lunch run and I’m up to 10-20 points.

Now, go some place new or “off the beaten path” and you can add a new location and rack up more points, unlock “badges”, become “mayor” of a location, and beat your friends in a weekly point battle – fun, but so what you say…. That is where I have been the last couple of weeks UNTIL

I checked into my office and a little tag popped up on the screen “special nearby”. I check into Crunch as a new user and non-member I can get a free week guest pass, check in as Mayor and get a bottle of water. Now, this is getting interesting. Starbucks is doing something similar with mayors getting $1 off a drink.

Imagine walking into a Subway, Starbucks or Duane Reade and getting a coupon I can use immediately on something they can scan off the phone – this is getting interesting. I still need to interact with it so I’m not feeling like someone is invading my “personal space”, but what a great idea.

Anyone have any thoughts, let us know. If you have an iPhone, Android, or Blackberry device, try it out and let us know what you think…


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