iTunes 7.6 coming today
apple – in conjunction with an updated Apple TV is releasing video rentals and a PC is no longer required to work with syncing data from a Mac to an Apple TV. The price drops to $230 (from $300) and anyone who has one currently will have the software pushed to the device (or updated) for free.
more to come on this – but all major studio will release movies ($2.99 for regular def – $3.99 for HiDef) 30 days after the DVD and it will be available for 24 hours once the stream is started (30 days if not stated right away).
studios will also be putting iTunes compatible versions of the movie right on the DVD (i believe just Blu Ray right now)