universal music not renewing with apple

the universal music group has announced they will not resign their contract with apple for itunes (from the NYTimes). according to some – universal maintain about 1/3 of all music on the itunes store (according to my understanding, music will not disappear, but new music will not appear).

universal will work through an “at-will” agreement with itunes – so if the $ is right, they will allow the sale through itunes. this is big! universal is so big that they could push others to do the same – but at the same time universal has been selling 15% of it’s music through itunes – turning it’s back on apple (especially when there really is no other player in town) would be silly.

check out the article from the nytimes and read for yourself. do you think apple will suffer or do you think universal will come back with it’s tail between it’s legs?


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