iPhone effect

about a week ago a false “internal memo” appeared on a blog website (engadget) stating that the iPhone and Leopard would be delayed. the result was a sharp decline in apple’s stock (about $5).

the memo was quickly rebutted and the stock started to climb again (currently at close to $110/share). it is a clear sign of how quickly the media (blogging and traditional media) can effect multiple aspect of a companies success (and failure).

here is a report from the nytimes in regards to the iPhone and the buzz it is causing.

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